PRIMARY USE
COMPANY
VISUAL IDENTITY
COLOR PALETTE
TYPEFACE
OTHER BRAND ELEMENTS
Logo Application
LOGO APPLICATION
Consistent logo application protects our brand identity and ensures recognition across all channels.
This guide outlines the correct usage of our logos, providing clear examples of approved applications and highlighting common mistakes to avoid.
The primary logo application is the preferred version to use across all brand touchpoints. This ensures maximum brand recognition and consistency in our visual communications.
Logo placement on solid white BG
Logo placement on darker environment with white BG
SECONDARY USE
Secondary logo applications provide flexibility for situations where space, background, or context requires an alternative. These variations maintain brand integrity while adapting to specific design needs.
Logo placement on lighter environment with transparent BG
Logo placement on darker environment with transparent BG
UNACCEPTABLE LOGO USAGE
Unacceptable logo usage includes modifications that compromise brand integrity. Never alter logo proportions, colors, arrangement, or apply unapproved effects. Always use official logo files.