PRIMARY COLORS
COMPANY
VISUAL IDENTITY
COLOR PALETTE
TYPEFACE
OTHER BRAND ELEMENTS
Color Palette
Royal Health
Brand Color
Palette
Our color palette ensures consistency across all brand touchpoints while providing flexibility for diverse applications.
Usage 80%
Primary colors form the foundation of our brand identity and should be used predominantly across all communications.
Comprising approximately 80% of color usage. These colors represent our core brand values and ensure immediate recognition.
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ROYAL BLUE
#0F3A7D
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ROYAL BLUE
#0F3A7D
Usage 80%HEX
#0F3A7D
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CMYK
100 88 23 8
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PANTONE
7687 C
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BRIGHT BLUE
#20acf7
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BRIGHT BLUE
#20acf7
Usage 80%HEX
#20acf7
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CMYK
64 14 0 0
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PANTONE
17-4563 TSX
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SECONDARY COLORS
Usage 20%
Secondary colors complement our primary palette and provide additional versatility for design applications.
Comprising approximately 20% of color usage. Use these colors to create visual interest and hierarchy while maintaining brand consistency.
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FOREST GREEN
#198942
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FOREST GREEN
#198942
Usage 20%HEX
#198942
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CMYK
85 20 100 10
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PANTONE
17-6153 TCX
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CORAL PINK
#F15B55
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CORAL PINK
#F15B55
Usage 20%HEX
#F15B55
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CMYK
0 80 65 0
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PANTONE
17-1656 TCX
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BLACK
#000000
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BLACK
#000000
Usage 20%HEX
#000000
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CMYK
100 100 100 100
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PANTONE
19-3911 TCX
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DARK GRAY
#525252
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DARK GRAY
#525252
Usage 20%HEX
#525252
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CMYK
64 57 56 33
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PANTONE
19-4310 TCX
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SHADES
Usage 20%
Shade colors offer subtle variations for backgrounds, borders, and layered design elements.
Comprising up to 20% of usage. These neutral tones support our primary and secondary colors without competing for attention.
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ROYAL BLUE
66%
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ROYAL BLUE
#617da9
Usage 20%HEX
#617da9
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CMYK
68 47 15 1
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PANTONE
18-3936 TCX
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ROYAL BLUE
44%
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ROYAL BLUE
#96a8c6
Usage 20%HEX
#96a8c6
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CMYK
42 28 10 0
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PANTONE
15-3926 TCX
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ROYAL BLUE
22%
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ROYAL BLUE
#cad4e2
Usage 20%HEX
#cad4e2
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CMYK
19 11 5 0
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PANTONE
12-4108 TCX
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BRIGHT BLUE
66%
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BRIGHT BLUE
#6cc8fa
Usage 20%HEX
#6cc8fa
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CMYK
50 5 0 0
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PANTONE
16-4520 TCX
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BRIGHT BLUE
44%
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BRIGHT BLUE
#9ddbfb
Usage 20%HEX
#9ddbfb
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CMYK
34 1 0 0
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PANTONE
13-4520 TCX
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BRIGHT BLUE
22%
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BRIGHT BLUE
#ceedfd
Usage 20%HEX
#ceedfd
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CMYK
17 0 0 0
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PANTONE
13-4401 TCX
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FOREST GREEN
66%
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FOREST GREEN
#67b182
Usage 20%HEX
#67b182
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CMYK
63 9 63 1
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PANTONE
14-6329 TCX
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FOREST GREEN
44%
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FOREST GREEN
#9acbac
Usage 20%HEX
#9acbac
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CMYK
41 4 39 0
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PANTONE
15-6114 TCX
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FOREST GREEN
22%
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FOREST GREEN
#cce5d5
Usage 20%HEX
#cce5d5
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CMYK
20 1 18 0
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PANTONE
12-5504 TCX
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CORAL PINK
66%
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CORAL PINK
#f6938f
Usage 20%HEX
#f6938f
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CMYK
0 52 33 0
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PANTONE
15-1626 TCX
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CORAL PINK
44%
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CORAL PINK
#f9b7b4
Usage 20%HEX
#f9b7b4
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CMYK
0 34 19 0
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PANTONE
13-1716 TCX
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CORAL PINK
22%
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CORAL PINK
#fcdbda
Usage 20%HEX
#fcdbda
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CMYK
0 16 8 0
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PANTONE
12-1304 TCX
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